Sian is an extremely experienced willow artist and very well-connected in the U.K. with other willow artists. Her previous work and education in horticulture and landscape design taught her a lot about form, function, art, and science, and fuelled her love of learning. She now brings this knowledge and passion to the craft of weaving and needed a new logo to reflect all of this. 

She wanted a strong, yet gentle, logo that also had a natural and authentic feeling for her craft. I designed the logo to reflect this through the use of a traditional, bold font that was slightly customized, a natural and earthy colour palette and the use of strong design principles.

This logo was also part of the overall visual identity and brand I designed and is reflected through her marketing material and website.

Project manager: At Large Editorial.