Foresters new brand emphasizes who they are and what they stand for. It’s in their name.

Foresters Financial Sales Partners' Kit
Foresters Annual Report
Foresters Employee Brand Awareness Calendar
Foresters Member Direct Mailer
Foresters Member Benefits Booklet
Foresters Member Benefits Brochure
Foresters Branded Umbrella
Foresters Cards
Foresters Brand Colour Palette Swatch Book for Print Partners.
Foresters Member Event Letter
Foresters Environmental Branding
Foresters Bus Shelter Ads
Foresters Environmental Branding Signage

Foresters is a life insurance provider with a difference. They don’t have stakeholders. They are a member-based, fraternal benefits organization that helps to champion the well-being of families and communities.

Working with The Partners NYC, Foresters’ contemporary new brand was designed to reinforce and further communicate Foresters purpose: to enrich the lives of its members, their families and the communities where they live. The brand elements include a “brand device” (message statements which include “Foresters” and what they stand for as the primary message), brand voice, custom member photography, distinctive colours, and a refreshed logo.

The identity materials developed included everything from printed brochures to full sales kits and multi-media items such as employee videos, YouTube videos, and a corporate marketing.

“Celebrating our brand”, a brand development video, was produced which includes interviews with Foresters CEO and others involved with Foresters or the brand. Watch the video here.

Together, the materials emphasize Foresters purpose in championing family well-being and strengthen their brand and presence in the marketplace.

Foresters new brand was recognized in the Rebrand 100 Global Awards Showcase in the same category as other great companies like Kellogg’s and HP.