The CAN-AM Police-Fire Games promote physical fitness and camaraderie among emergency and protective services personnel and their agencies from all across North America. In 2022, the City of Windsor was selected to host the games with the Canadian Mental Health Association Windsor-Essex County Branch (CMHA-WECB) being selected as the as the charity partner to highlight the importance of mental health and address stigma. They asked me to develop a brand and visual identity to accomplish this.