The Parent Child Lab is a virtual lab situated at the University of Victoria in British Columbia, Canada. The Lab engages in research that supports early family wellbeing and helps parents and children to thrive.

The team at the Parent Child Lab needed a website and logo to increase their brand recognition and to support the dissemination of their research.

The logo is warm and inviting through the use of a fun colour palette and simple iconography to reflect the care they put into their research.