Ghost Light Projects Big Image

Ghost Light Projects

In 2010, Ghost Light Projects approached me to work with them to develop a new website and posters for their upcoming first season. As a huge fan of the arts, I jumped at the chance to work with this fast-growing theatre company who are known for producing cheeky and thought-provoking shows. Previously, they had produced a single show at a time and added material to the website throughout their season. They were working with several graphic designers on the material for their shows which often created a lack of continuity and a feeling of shows being disjointed. There was no common element in the design system or the shows themselves to tie the entire season together. They were also using a template for their website which did not meet their business needs or usability or accessibility standards.

I helped change this way of working and developed a full website to showcase the entire season instead of one show at a time. I developed a system of posters with a common theme and visual elements to tie everything together. Their website was re-designed to focus more on the shows and emphasize what the upcoming season would offer as a whole.

For the fifth season, I re-designed the website again to showcase the seven shows they produced by creating a design system of posters, postcards, and ads which focus on a single graphic image for each show. The gallery above showcases some of the promotional material I created for their fifth season including the poster for "Clue: The Musical" which won Best Poster Design at the Vancouver Community Theatre Coalition awards.

I've designed for:

  • Alzheimer's Society of Canada
  • BMO
  • Distress Centre Durham
  • Ford Canada
  • Foresters
  • LCBO
  • Martha Wash (Grammy Nominee)
  • McMaster University
  • Pearson Canada
  • Penguin Group (Canada)
  • TD Bank Financial Group
  • University of Toronto
  • YMCA of Greater Toronto

Ask me anything:

Email me: ryan@ryanwhite.ca

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